log

Start using ERP today. This markdown file tries to capture the operation records and todo list. Influenced by My productivity app is a never-ending .txt file by Jeff Huang

2025-03-21 09:41:55

1. Portfolio verification, all campaigns classified to one of the four portfolio
2. sound spot ii sfq-18, all ads (except for sfq-18 soundfreaq) stopped, next step to decide a) try with new approaches, or b) stop advertising on this product, for a period of time

Mon, Mar 24, 2025 10:25:34 AM

1. 9 keywords left:
   • bose clock radio
   • ihome alarm clock
   • sony clock radio
   • bose alarm clock radio
   • ihome clock radio
   • sony alarm clock radio
   • sangean clock radio
   • bose radio alarm clock
   • jbl clock radio
2. 7 keywords stopped (zero order)
   • apple clock radio
   • iphone clock radio charging station
   • emerson clock radio (emerson too cheap?!)
   • sony radio alarm clock (this is strange, why it doesn't work?)
   • jbl horizon
   • boston acoustics clock radio
   • sony digital clock radio
3. to find 6 new keywords for "competing brands":
   • uscce alarm clock radio (400+)
   • odokee alarm clock radio (1k+)
   • jall alarm clock (200+)
   • fansbe smart alarm clock radio (200+)
   • reacher alarm clock radio
   • anjank alarm clock
   • housbay
   • philips
   • i-box
   • keiid
   • will people search with these brands at all?
4. start adding with sony, 4 added
   • sony dream machine alarm clock radio
   • sony clock radio alarm clock radio am fm radio
   • sony alarm clock radio for bedroom
   • uscce clock radio
5. then no name brands, 6 added
   • odokee alarm clock
   • jall alarm clock
   • reacher alarm clock
   • anjank alarm clock
   • anjank clock radio
   • hatch alarm clock

2025-03-25 10:40:57

1. need to compile an aggregated summary of lifetime search terms from category 11
2. relation between category targeting and asin targeting
3. how to obtain potential asins for asin targeting?: a. already brought orders from big brands and small brands b. high sales, high traffics? c. known ihome asins: - B0BMNVWYB4 - B07D2XJM7K d. known bose asins: bose wave radio in category 07 e. erp has some pretty highly relevant recommendations when you setting up a compaign for asin targeting

Fri, Mar 28, 2025 7:23:03 AM

1. start a new ads campaign for sound spot ii sfq-18, category targeting 2503
2. restart "competing brands", add more keywords, keep base bids under $0.90: a. brands that brought orders in "bluetooth speaker" ads group b. add more "brand + bluetooth speaker", base bids $0.8-0.9 c. keep "bluetooth speaker" $.70, 兜底 d. track and update negative keywords, from "bluetooth speaker" ads group e. this is a almost a brand new ads group, acos=30%
3. restart "bluetooth speaker", add feature keywords, keep base bids under $0.90: a. feature keywords b. 场景 keywords c. this is already an overproof ads group, acos=86%, need close watch d. keep tracking weekly "search terms" for potential negative keywords

Sat, Mar 29, 2025 8:38:22 AM

1. sfq-18 auto 3, search terms, total 3 orders a. bluetooth speakers with clock >> charge rise ii, sfq-20 b. asin sfq-16 >> sfq-16 black c. asin b0cgfydxty >> sfq-18