后台关键词
For customers to find your products on Amazon, it’s important to provide search terms that they might use when searching for what they want to buy. Search terms are keywords that are used by the search engine for lexical matching between an ASIN and a query.
In this article, search terms mean terms that you enter into the Generic Keyword field when you list or update an ASIN, which are indexed in the search engine for matching.
什么是“后台关键词”
亚马逊上不同的“关键词”定义
- 客户搜索词：消费者在亚马逊网站上方搜索框所搜寻的词组
- 后台关键词： 后台上传 Listing 时可输入的关键词，不会被前台消费者看到，用于帮助系统辨识产品
- Amazon Backend Keywords
- Listing 关键词：在 Listing 详情页出现的和产品相关的词，包括标题，五点描述等
- 广告关键词：卖家在广告后台所投放的关键词
本文专门讲述“后台关键词”的使用。
规则
Provide any terms that may be relevant to customer searches. No repetition, no competitor brand names or ASINs.
建议使用
- 保持搜索词的文本长度限制，250 字符
- 使用同义词，标题和五点内未使用过的产品同义词
- 使用（英语/美语）拼写变体，但不要包含常见的拼写错误
- 包含缩写
- 全部使用小写字母
- 避免使用分号、冒号和破折号等标点符号
- 用空格分隔单词，（不建议）使用标点
- 避免重复
- 避免使用冠词、介词或其他短词，如 "a"、"an"、"and"、"by"、"for"、"of"、"the" 或 "with"
- 使用单数或复数词语均可
限制使用
Violating the rules below may result in your ASIN being suppressed and may put the health of your selling account at risk.
- 品牌词，自己的品牌或别人的品牌，都不准使用
- ASIN
- Profanity
- Temporary statements such as “new,” or “on sale now”
- Subjective claims, such as “best,” “cheapest,” or “amazing”
- Offensive terms, including any terms that promote illegal activities or glorify hatred, violence, racial, sexual, or religious intolerance
Examples of prohibited words
| Brand names | Apple, Nike, Amazon |
|---|---|
| Temporary words | available now, brand new, current, discounted, just launched, last chance, last minute, latest, limited time, new, on sale, this week (month, year), today |
| Subjective words | amazing, best, cheap, cheapest, effective, fastest, good deal, least, most, popular, trending |
如何找到“后台关键词”
father's day christmas gifts clock seniors heavy sleepers presents boyfriends bedroom essentials sleep aid device alarm system digital display USB hub fast charger adjustable brightness morning routine sleep enhancement sound therapy
路径
Menu >> Inventory >> Manage All Inventory >> Edit >> Product Details >> Generic Keyword
Take the bullet points for this product below and generate me a list of keywords separated by spaces up to 500 characters. Do not repeat any words from the bullet points. Make 25% uncommon misspellings for the top keywords listed in the bullet points, make 25% of the keywords common synonyms, make 25% other potential related products, make 25% of the keywords Spanish keywords. Do not repeat any words. Give this to me as one continuous list of words in one line.
Sound Rise II
mother's father's day back-to-school gifts presents home decor decoration kitchen timer wireless charger