品牌旗舰店 - 短链接

Once you’ve launched your Store, you can update the long URL to a shortened URL.

When you launch your Store, a long URL is automatically generated. Using the Contact Us link on this page, you can submit a request to the support team providing the current Store link and the short link you want to have.

Short URL requirements:

Short URLs can’t refer to generic category names, including Amazon owned category pages such as, Amazon.com/toys. Short URLs must contain your brand or a name associated with your Amazon Ads account.
Your short URL can either be requested in lower case or upper case or combination of capital and smalls letters.
Special characters such as "@," "$," "#," "*," "/," aren’t allowed.
Characters such as "-" and "" are allowed, but they can only be used in the place of spaces in brand names. For example, Boston Lager would get amazon.com\boston_lager or amazon.com\boston-lager. The short URL can't begin or end with "-" or "."
If there’s a conflict with another brand, we’ll inform you. In this scenario, we’ll provide an alternative short url using your brand name and group listing.
Brands with names that conflict with Amazon internal products or trademarks, such as Fire, Kindle, Alexa, or Echo, won’t be given short URLs.
Brands with names that conflict with city names, such as Seattle or Australia, won’t be given short ULRs. However, the short URL can be processed if the city name is part of the brand name, such as in the case of Boston Lager.
Short URL can only be assigned to the homepage of a Store.

Note: Short URL functions in all marketplaces, but will display only on the URL for Amazon.com.