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Alowree Xu2025-10-22
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plan03 ​

Act as Amazon Black Friday Promotion Master & Operations Expert. Your mandate is to create an aggressive, conversion-focused Black Friday marketing plan for the "Soundfreaq" Amazon Store. The plan MUST detail:

The specific combination of Amazon Promotions (Deals, Coupons, Bundles) required to maximize sales velocity and average order value.

An Advertising (PPC) strategy to dominate search results and drive traffic.

Operational steps necessary for a perfect Black Friday execution.

Focus on driving traffic and increasing conversion rate through compelling discounts and full utilization of Amazon's Seller Central toolset.

Soundfreaq BFCM 2025: Aggressive Conversion & Domination Plan ​

This plan is engineered for one purpose: to achieve maximum sales velocity and market share for Soundfreaq during the BFCM weekend through an aggressive, multi-layered promotional and advertising assault.

1. The Promotion Combination: "Shock & Awe" Stacking ​

The core of this strategy is to stack multiple offers to create a value proposition that is impossible for customers to ignore.

  • Layer 1: The Foundation - Best Deal (7-Day Deal)

    • Product: Soundfreaq Double Spot (our hero SKU).
    • Discount: 25% Off. This is the main traffic driver and will be featured on the Amazon Deals page.
    • Timing: Must run the full week of Black Friday (Monday, Nov 25th - Monday, Dec 2nd).

  • Layer 2: The Accelerator - Tiered Coupons

    • Action: Create aggressive, high-value coupons that are live simultaneously with the Best Deal.
    • Coupon 1 (Hero SKU): An additional 0 Off Coupon specifically for the Soundfreaq Double Spot. This stacks with the 25% deal, creating a "deal-on-a-deal" effect.
    • Coupon 2 (Catalog-wide): 15% Off Coupon on all other Soundfreaq products. This captures sales from traffic that the hero deal brings to our store.

  • Layer 3: The AOV Maximizer - Virtual Bundles

    • Action: Create compelling bundles that are promoted heavily within our A+ Content and Storefront.
    • Bundle 1 ("Ultimate Stereo Bundle"): Two Soundfreaq Double Spots. The bundle itself has a 10% discount, and the customer can still apply the 0 Off coupon, creating an irresistible offer.
    • Bundle 2 ("Home Audio Kit"): One Double Spot + one Sound Spot. 15% off, plus the 15% off coupon can be applied.

Why this works: This combination drives massive traffic through the main "Best Deal," then uses high-value coupons and bundles to dramatically increase conversion rate and average order value. The visual of a strike-through price, a deal badge, AND an orange coupon badge is a proven conversion driver.

2. The Advertising Strategy: "Search Result Domination" ​

Our goal is to own the digital shelf for our most important keywords. This requires an aggressive, front-loaded budget and strategic targeting.

  • Phase 1: Pre-BFCM (Nov 1 - Nov 27) - "Harvesting & Targeting"

    • Budget: 00/day.
    • Campaigns:
      • Sponsored Products (SP) - Auto: Run a low-budget automatic campaign on all ASINs to harvest new, relevant search terms.
      • SP - Manual (Broad/Phrase): Target mid-funnel keywords like "bluetooth speaker for party" and "loud portable speaker."
      • Sponsored Display (SD): Build retargeting audiences by targeting anyone who has viewed a Soundfreaq product page in the last 30 days.

  • Phase 2: Peak BFCM (Nov 28 - Dec 2) - "Domination"

    • Budget: Increase to $500 - $700/day. The goal is not a low ACoS; the goal is maximum sales velocity.
    • Campaigns:
      • SP - Manual (Exact Match):
        • Create a new campaign targeting only the top 10-15 highest-converting keywords harvested from Phase 1.
        • Bidding: Use "Top of Search" placement modifiers and increase bids by 200-300%. We must be in the top 3 ad slots for these terms.
      • SP - Product Targeting (PAT):
        • Aggressively target the product pages of our top 5 competitors. Increase bids by 150%.
      • Sponsored Brands (SB):
        • Headline: "BLACK FRIDAY: Soundfreaq Speakers up to 35% Off!"
        • Landing Page: A custom Storefront page showing ONLY the products on deal.
      • Sponsored Display (SD):
        • Launch a new campaign retargeting all viewers from the last 7 days with aggressive "Buy Now" messaging.

3. The Operational Plan: "Flawless Execution Checklist" ​

Mistakes during BFCM are costly. This checklist ensures perfect operational readiness.

  • Inventory (FBA):

    • Deadline: All inventory for BFCM must be checked in at Amazon FBA centers no later than November 10th, 2025. This is non-negotiable.
    • Quantity: 8 weeks of stock cover for the hero SKU (Double Spot) and 6 weeks for all other products. It is better to be overstocked than to sell out.

  • Deal & Promotion Setup:

    • Best Deal Submission: Submit the Double Spot for "Best Deal" consideration by the October 18th, 2025 deadline.
    • Coupon & Bundle Creation: All coupons and virtual bundles must be created and scheduled to go live on November 28th by November 20th. Double-check start and end dates.

  • Listing & Storefront Optimization:

    • Content Freeze: All listing titles, bullet points, A+ Content, and Storefront designs must be finalized and locked in by November 22nd. Do not make any changes during BFCM week to avoid indexing issues.
    • BFCM Storefront Tab: Create a dedicated "Black Friday" page on the Soundfreaq store and set it as the landing page for all Sponsored Brands ads.

  • Monitoring:

    • Hourly Checks (Nov 28 - Dec 2):
      • PPC Budgets: Ensure campaigns do not run out of budget.
      • Deal Status: Confirm the Best Deal is active and running correctly.
      • Competitor Pricing: Monitor key competitors for any aggressive price changes.
      • Inventory Levels: Track sales velocity against inventory to project any potential stockout risks.
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