Marketing Plan

This plan outlines a phased promotional strategy for November and December 2025, leveraging Facebook and Instagram to drive traffic and sales to the Soundfreaq Amazon and Soundfreaq.com online stores.

1. Overarching Goal & Key Messaging

• Goal: Maximize holiday season sales, increase brand visibility, and acquire new customers by creating compelling, value-driven offers.
• Core Message: "Give the Gift of Superior Sound."
• Supporting Messages:
  • "The perfect gift for the music lover in your life."
  • "Upgrade your holiday gatherings with crystal-clear audio."
  • "Limited-time holiday offers on our best-selling speakers."

2. Target Audience

1. The Gift Giver: Individuals actively searching for high-quality, stylish, and practical gifts for family, friends, and partners. They are value-conscious and influenced by deals.
2. The Holiday Host: People looking to upgrade their home audio setup before hosting holiday parties and family gatherings.
3. The Self-Gifter / Tech Upgrader: Existing tech enthusiasts or brand followers waiting for a holiday deal to purchase a product for themselves.

3. Phased Promotional Calendar

This approach builds momentum and targets customers at different stages of the holiday shopping season.

Phase 1: Early November (Nov 1 - 21) - The Warm-Up

• Focus: Building awareness and anticipation.
• Social Media Content:
  • Holiday Gift Guides: Post curated gift guides on Instagram and Facebook (e.g., "Gifts for the Traveler," "Gifts for the Homebody," "Gifts Under $100").
  • Lifestyle Content: Showcase products in cozy, festive settings (e.g., a Sound Rise II on a decorated nightstand, a Sound Spot II at a "Friendsgiving" gathering).
  • Teaser Campaign: In the week leading up to Black Friday, run "Our biggest sale of the year is coming soon..." posts to build excitement.

Phase 2: Black Friday & Cyber Monday Week (Nov 22 - Dec 2) - The Main Event

• Focus: Driving maximum sales velocity with the strongest offers.
• Social Media Content:
  • Daily posts and stories announcing the specific deals.
  • Use countdown timers in Instagram Stories to create urgency.
  • Run targeted ads promoting the offers, with clear "Shop on Amazon" and "Shop on Soundfreaq.com" call-to-actions.

Phase 3: Mid-December (Dec 3 - 18) - The Gifting Push

• Focus: Capturing last-minute shoppers.
• Social Media Content:
  • Shift messaging to "Still looking for the perfect gift?"
  • Emphasize shipping deadlines: "Order by Dec 18th to get it in time for Christmas!"
  • Highlight customer testimonials and positive reviews.

Phase 4: Late December (Dec 19 - 31) - The Final Lap

• Focus: Targeting gift card recipients and self-gifters.
• Social Media Content:
  • Messaging like "Got a gift card? Treat yourself to the sound you deserve."
  • "New Year, New Audio. Start 2026 with an upgrade."
  • Run a simple, clear "End of Year Sale" promotion.

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4. Core Promotion & Marketing Ideas

Here are specific, feasible offers tailored for each sales channel.

For Soundfreaq.com Store

• Promotion Idea 1: The "Holiday Audio Bundle" (Value Add)

  • Offer: "Buy our best-selling Sound Rise II alarm clock and get the portable Sound Spot II speaker for 50% off."
  • Why it Works: This encourages a higher average order value (AOV) and introduces customers to a second product, creating a "whole room" or "home and travel" audio solution.

• Promotion Idea 2: The "Gift-Ready" Offer (Gift With Purchase)

  • Offer: "Purchase Sound Spot II ($79) and receive a FREE custom-designed Travel Case."
  • Why it Works: This adds significant perceived value without deeply discounting the core product. The travel case is a highly relevant accessory that enhances the main purchase, making it feel like a complete, premium gift package.
  • Other gift ideas (fulfillment capability from Shenzhen China to the US is the key element)
    • 20W power adapter
    • Soundfreaq T-shirt

• Promotion Idea 3: The "Experience the Dual Streaming System" (Sound Spot II Bundle)

  • Offer: "Purchase two Sound Spot II speakers at $119"
  • Why it Works: This is to promote the TWS feature and enourage bundle purchase at a great discount

SKU	MSRP	Promotion Description	Specical Offer	Value Proposition
SFQ-16	99+79=178	Holiday Audio Bundle	138	Buy Sound Rise II and Get Sound Spot II for 50% OFF
SFQ-16	99+29=128	Free FC14C	99	Buy Sound Rise II and Get Wireless Charging Pad for free
SFQ-18 x2	79*2=158	Bundle Deal for TWS/DSS	119	Buy Sound Spot II and Get the 2nd One for 50% OFF
SFQ-18	79	Limited Gift-Ready		Buy A and Get A Gift

For Amazon Store

• Promotion Idea 4: The "Lightning Deal" Feature

  • Offer: A time-sensitive, deep discount (e.g., 30% off) on a high-volume, giftable product like the Sound Rise II or Sound Spot II.
  • Why it Works: Lightning Deals are heavily promoted by Amazon and create immense urgency. This is perfect for driving a high volume of sales and boosting your product's sales rank during Black Friday week.

• Promotion Idea 5: The "Click-to-Claim" Coupon

  • Offer: Create a digital coupon for a specific dollar amount off (e.g., "$15 Off the Sound Rise Classic").
  • Why it Works: The green coupon badge is visually appealing and highly effective at increasing click-through rates on Amazon search result pages. It feels like an exclusive, immediate saving for the customer.

• Proposition Idea 6: 30% OFF for Business Accounts

  • 30% OFF per "10 units one order"

5. Social Media Execution

• Visuals: Invest in high-quality, festive-themed photography and short videos. Show the products being unboxed, used at a holiday party, or sitting under a Christmas tree.
• Ad Campaigns:
  • Targeting: Create custom audiences by retargeting website visitors and past purchasers. Use interest-based targeting for competitors (Bose, Anker Soundcore) and related interests (travel, home decor, consumer tech).
  • Ad Creative: Use carousel ads to showcase the different bundles and offers. Use short video ads (15-30 seconds) that quickly communicate the product's value and the holiday deal.
• Landing Pages: Ensure your social media posts link directly to the relevant product page on either Amazon or your website to reduce friction. For your website, consider creating a dedicated "Holiday Deals" landing page.

Schedule

• 2025-09-30 Finalize bundle deals, discounts, and gift ideas
• 2025-10-01 ~ 2025-10-21 Fiverr freelance to design promotional post contents for Facebook and Instagram
• 2025-10-30 All designed contents approved to releasse
• 2025-11-01 ~ 2025-12-31 Posting on Facebook and Instagram