Marketing Notes
2025 Amazon Growth Strategy
Objective:
| KPI | 2025 | 2024 | Notes |
|---|---|---|---|
| Ads_Spend | $100K | $37K | Try to increase spends |
| Sales_Amount | $300K | $150K | And sales |
| Average_Return_Rate | 9.00%? | 10.57% | Return rates from April 2024 - April 2025. |
| Ads_Conversion_Rate | 4.59% | 4.09% | Up by 0.50% |
| ACOS | 38% | 38% | Give way to sales! |
| TACOS | 25% | 25% | Give way to sales! |
- Top 100 "Clock Radios" for Sound Rise II SFQ-16
- On-Amazon Ads Architecture: Mapping for SB and SD
- Enhance work transparency, data cleaning & data sharing among the team
- Try "Alarm Clocks" again with Sound Rise II SFQ-16
- Try "Sound Machine" for Sound Rise II and Sound Spot II
- Units sold? 5000 orders
- CPC=$1.00?
- Number of clicks=100K?
On-Amazon Product Optimization
Listing Enhancements:
- Reviews & Ratings Pulling Up for SFQ-16: from 3.9 to 4.0+
- Direct contacts in the US
- 3P resources?
- Customer reviews - regularly tracking, negative review management, review invitation
- Image & A+ Content Re-design:
- SFQ-16: RMB4800, Total 7 + 10 = 17 images
- SFQ-18: RMB4800, Total 7 + 10 = 17 images
- Complete new designs by March
- Run A/B test from April
- SEO: Optimize backend keywords with tools like Helium 10 (e.g., “wireless alarm clock with fast charging,” “waterproof shower speaker”)
- Amazon Live: Host monthly live demos showcasing portability (e.g., SFQ-18 in a shower, SFQ-20 charging phones)
- Reviews & Ratings Pulling Up for SFQ-16: from 3.9 to 4.0+
Amazon Advertising:
- Sponsored Brands Video Ads:
- Collect and study successful video ads from other sellers
- Define and produce our own ads
- Highlight SFQ-18’s Dual Streaming System feature, or long battery life (55H)
- SFQ-16’s sleep timer & progressive wakeup volume
- Product Targeting:
- Bid aggressively on complementary products (e.g., camping gear, phone mounts)
- competitor ASINs (JBL Charge 5, Bose SoundLink Flex)
- DSP Retargeting:
- Target shoppers who viewed but didn’t purchase, using dynamic ads with discounts
- Sponsored Brands Video Ads:
Programs & Tools:
- Amazon Vine: Enroll new variants (e.g., SFQ-18 in dual-bunble or new colors) to maintain 4.5+ star ratings
- Amazon Post: Reuse the Fiverr designed materials
- Subscribe & Save: Offer discounts for repeat purchases of SFQ-16 (position as a bedside essential)
Off-Amazon Promotion
Objective: Drive external traffic to Amazon listings while building brand loyalty
Social Media & Influencers:
- TikTok/Instagram Reels: Partner with outdoor/travel influencers to demo SFQ-18’s waterproofing (e.g., “Pool Party Survival Kit”)
- YouTube Reviews: Send products to tech reviewers (e.g., Marques Brownlee) for “Best Budget Speakers 2025” roundups
- User-Generated Content (UGC): Run a contest: “Tag @Soundfreaq with your SFQ-18 adventure” for a chance to win $500
Email Marketing:
- Post-Purchase Sequences: Offer a 10% discount on SFQ-16 to SFQ-18/20 buyers via Klaviyo
- Abandoned Cart Recovery: Partner with Amazon Attribution to track off-Amazon ads’ impact on Amazon sales
- Mailchimp
Google Shopping & Meta Ads:
- Retarget Amazon shoppers with Google/Meta ads featuring SFQ-18’s “55-Hour Battery” USP
Product-Specific Tactics
| Product | Key USP | Target Audience | Promotion Strategy |
|---|---|---|---|
| Sound Spot II SFQ-18 | IPX4 waterproof, 55-hour battery | Outdoor enthusiasts | TikTok ads: “Survives the Beach, Pool, and Shower.” |
| Sound Spot II SFQ-18 | IPX4 waterproof, 55-hour battery | Outdoor enthusiasts | Bundle with carabiners. |
| Charge Rise II SFQ-20 | Fast-charging clock, | Tech-savvy professionals | YouTube ads: “Charge Your Phone & Speaker Simultaneously.” |
| Charge Rise II SFQ-20 | Fast-charging clock, | Tech-savvy professionals | Target "Work from anywhere" keywords. |
| Sound Rise II SFQ-16 | Dual alarm, Alexa integration | Home users, parents | Prime Day Deal: “Wake Up to Crisp Sound + Free Gift” |
| Sound Rise II SFQ-16 | Dual alarm, Alexa integration | Home users, parents | Amazon Lifestyle ads. |
2025 Launch Calendar
| Quarter | Initiative |
|---|---|
| Q1 | Redesign product page Sound Rise II |
| Q1 | Redesign product page Sound Spot II |
| Q1 | Define and create video ads |
| Q2 | TikTok UGC contest for SFQ-18. |
| Q3 | Back-to-School Campaign: Discount on SFQ-16 for dorm setups. |
| Q3 | Collaborate with college influencers. |
| Q4 | Prime Day Prep: Bundle SFQ-18 with travel cases. |
| Q4 | Holiday Bundles: SFQ-18 + SFQ-16 as “Smart Home Starter Pack.” |
| Q4 | Cyber Week video ads. |
Operational Support
- Inventory Management: Use FBA’s Inventory Placement Service to reduce MCF costs for Walmart orders.
Budget Allocation
| Channel | Budget (2025) | Expected ROAS | Deliverable |
|---|---|---|---|
| Amazon Ads | $105,000 | 3.3x | 99K clicks |
| Fiverr post design | $2,000 | 3.0x | 30x5 posts |
| YouTube Influencer Marketing | $3,000 | 2.5x | 10x5 videos/product |
| Facebook/Instagram Ads | $2,000 | 2.0x | $200 x10 |
| Google/Meta Ads | $? | 2.0x | Target Hospitality |
Summary
- Image & A+ Content Re-design
- SFQ-16: RMB4800, Total 7 + 10 = 17 images - Completed for review
- SFQ-18: RMB4800, Total 7 + 10 = 17 images - Suspended
- Fiverr post design for Facebook & Instagram - 4 rounds completed, another 2 rounds in the pipeline
- Ads campaign Fiverr
- Increase sales & influencer
- YouTube Influencer Marketing
- Do more Amazon videos ($100/piece), less YouTube videos ($300/piece)
- Amazon shopping related; YouTube entertainment releated
- Make video contents available to other Amazon Creators
- 50% OFF (one time use, one month effective) to buy sample from soundfreaq.com
- Amazon Advertising
- SFQ-16 vs SFQ-20
- CVR 2% vs 4%
- ACOS 30% vs 40%
- Our monthly spending is deminishing, with non-performant ads paused
- Test run on new campaigns on regularly basis
- SFQ-18
- Amazon Creator Connections
- SFQ-16
- SFQ-18
- Video contents availability to promotors (on Amazon or YouTube)
- Prime Day Promotions
- 2025-07-08 ~ 11, 20% OFF, total 4 days: increased orders, but dropped revenue
- 2025-10-07 ~ 08, 20% OFF, total 2 days: suggest to participate)
- 2025-11-22 ~ 12-02, Black Friday & Cyber Monday
- Shall we run another campaign on LinkedIn to target Hospitality Channels?
- Product images in hotel settings