Marketing Notes
2025 Amazon Growth Strategy
Objective:
| KPI | 2025 | 2024 | Notes |
|---|---|---|---|
| Ads_Spend | $100K | $37K | Try to increase spends |
| Sales_Amount | $300K | $150K | And sales |
| Average_Return_Rate | 9.00%? | 10.57% | Return rates from April 2024 - April 2025. |
| Ads_Conversion_Rate | 4.59% | 4.09% | Up by 0.50% |
| ACOS | 38% | 38% | Give way to sales! |
| TACOS | 25% | 25% | Give way to sales! |
- Top 100 "Clock Radios" for Sound Rise II SFQ-16
- On-Amazon Ads Architecture: Mapping for SB and SD
- Enhance work transparency, data cleaning & data sharing among the team
- Try "Alarm Clocks" again with Sound Rise II SFQ-16
- Try "Sound Machine" for Sound Rise II and Sound Spot II
- Units sold? 5000 orders
- CPC=$1.00?
- Number of clicks=100K?
On-Amazon Product Optimization
Listing Enhancements:
- Reviews & Ratings Pulling Up for SFQ-16: from 3.9 to 4.0+
- Direct contacts in the US
- 3P resources?
- Customer reviews - regularly tracking, negative review management, review invitation
- Image & A+ Content Re-design:
- SFQ-16: RMB4800, Total 7 + 10 = 17 images
- SFQ-18: RMB4800, Total 7 + 10 = 17 images
- Complete new designs by March
- Run A/B test from April
- SEO: Optimize backend keywords with tools like Helium 10 (e.g., “wireless alarm clock with fast charging,” “waterproof shower speaker”).
- Amazon Live: Host monthly live demos showcasing portability (e.g., SFQ-18 in a shower, SFQ-20 charging phones).
- Reviews & Ratings Pulling Up for SFQ-16: from 3.9 to 4.0+
Amazon Advertising:
- Sponsored Brands Video Ads:
- Collect and study successful video ads from other sellers
- Define and produce our own ads
- Highlight SFQ-18’s Dual Streaming System feature, or long battery life (55H)
- SFQ-16’s sleep timer & progressive wakeup volume
- Product Targeting:
- Bid aggressively on complementary products (e.g., camping gear, phone mounts)
- competitor ASINs (JBL Charge 5, Bose SoundLink Flex).
- DSP Retargeting:
- Target shoppers who viewed but didn’t purchase, using dynamic ads with discounts.
- Sponsored Brands Video Ads:
Programs & Tools:
- Amazon Vine: Enroll new variants (e.g., SFQ-18 in dual-bunble or new colors) to maintain 4.5+ star ratings.
- Amazon Post: Reuse the Fiverr designed materials
- Subscribe & Save: Offer discounts for repeat purchases of SFQ-16 (position as a bedside essential).
Off-Amazon Promotion
Objective: Drive external traffic to Amazon listings while building brand loyalty.
Social Media & Influencers:
- TikTok/Instagram Reels: Partner with outdoor/travel influencers to demo SFQ-18’s waterproofing (e.g., “Pool Party Survival Kit”).
- YouTube Reviews: Send products to tech reviewers (e.g., Marques Brownlee) for “Best Budget Speakers 2025” roundups.
- User-Generated Content (UGC): Run a contest: “Tag @Soundfreaq with your SFQ-18 adventure” for a chance to win $500.
Email Marketing:
- Post-Purchase Sequences: Offer a 10% discount on SFQ-16 to SFQ-18/20 buyers via Klaviyo.
- Abandoned Cart Recovery: Partner with Amazon Attribution to track off-Amazon ads’ impact on Amazon sales.
- Mailchimp
Google Shopping & Meta Ads:
- Retarget Amazon shoppers with Google/Meta ads featuring SFQ-18’s “55-Hour Battery” USP.
Product-Specific Tactics
| Product | Key USP | Target Audience | Promotion Strategy |
|---|---|---|---|
| Sound Spot II SFQ-18 | IPX4 waterproof, 55-hour battery | Outdoor enthusiasts | TikTok ads: “Survives the Beach, Pool, and Shower.” |
| Sound Spot II SFQ-18 | IPX4 waterproof, 55-hour battery | Outdoor enthusiasts | Bundle with carabiners. |
| Charge Rise II SFQ-20 | Fast-charging clock, | Tech-savvy professionals | YouTube ads: “Charge Your Phone & Speaker Simultaneously.” |
| Charge Rise II SFQ-20 | Fast-charging clock, | Tech-savvy professionals | Target "work from anywhere" keywords. |
| Sound Rise II SFQ-16 | Dual alarm, Alexa integration | Home users, parents | Prime Day Deal: “Wake Up to Crisp Sound + Free Gift” |
| Sound Rise II SFQ-16 | Dual alarm, Alexa integration | Home users, parents | Amazon Lifestyle ads. |
2025 Launch Calendar
| Quarter | Initiative |
|---|---|
| Q1 | Redesign product page Sound Rise II |
| Q1 | Redesign product page Sound Spot II |
| Q1 | Define and create video ads |
| Q4 | Prime Day Prep: Bundle SFQ-18 with travel cases. |
| Q2 | TikTok UGC contest for SFQ-18. |
| Q3 | Back-to-School Campaign: Discount on SFQ-16 for dorm setups. |
| Q3 | Collaborate with college influencers. |
| Q4 | Holiday Bundles: SFQ-18 + SFQ-16 as “Smart Home Starter Pack.” |
| Q4 | Cyber Week video ads. |
Operational Support
- Inventory Management: Use FBA’s Inventory Placement Service to reduce MCF costs for Walmart orders.
Budget Allocation
| Channel | Budget (2025) | Expected ROAS | Deliverable |
|---|---|---|---|
| Amazon Ads | $105,000 | 3.3x | 99K clicks |
| Fiverr post design | $2,000 | 3.0x | 30x5 posts |
| Influencer Marketing | $15,000 | 2.5x | 10x5 videos/product |
| Facebook/Instagram Ads | $2,000 | 2.0x | $200 x10 |
| Google/Meta Ads | $? | 2.0x | Target Hospitality |
Action Items
- Image & A+ Content Re-design (Approved)
- SFQ-16: RMB4800, Total 7 + 10 = 17 images
- SFQ-18: RMB4800, Total 7 + 10 = 17 images
- First design release March 20, 2025
- Fiverr post new design (Approved), need a detailed plan
- Influencer Marketing (Approved), need a detailed plan with breakdown
- video contents download, re-edit (add English subtitle), and post on Soundfreaq Youtube account
- video ads creative, browse, download, define, and create (inhouse or outsource?)
- sfq-10 withdraw from FBA, ship back to HK
- Walmart Marketplace, feasibility study